Problem-aware / Retail growth
The next order is a growth decision Connect acquisition, repeat purchase and contribution before scaling your next growth decision.
Six-stage AAARRR lens Fashion, beauty and lifestyle applications Working cohort exercise · 3-page PDFFashion economics
Fashion Brand Growth Economics Index Score growth quality across contribution, returns, retention, cash recovery, and inventory productivity.
100-point diagnostic Metric formulas Board discussion guideFashion CMO CFO
Check fit & unlock Audit preparation
Free Revenue & P&L Audit Readiness Workbook Assemble the data and executive questions required to expose revenue leakage before the audit begins.
Data request list Leak map Executive pre-readCommercial diligence
Fee-Alignment Scorecard Test whether an agency is paid for profitable progress, media throughput, activity, or deliverable volume.
Weighted scorecard Red-flag clauses Decision bandsOperating model
Cult Engine™ Methodology Field Guide A practical guide to Diagnose, Design, and Orchestrate growth against shared financial definitions.
Three-phase workflow Operating cadence KPI ownership matrixFinance operating brief
CFO Financial View Translate marketing activity into contribution, payback, working capital, and board-level decision gates.
P&L bridge Cash controls Approval checklistCFO Executive Team
Check fit & unlock Marketing finance
CMO Financial View Connect positioning, creative, acquisition, lifecycle, and inventory decisions to financial outcomes.
Growth-quality map Cohort review Board narrativeCMO Executive Team
Check fit & unlock Partner selection
P&L-Contracted Growth Partner vs. Performance Agency Compare incentives, measurement, scope, governance, and accountability before selecting a growth partner.
Diligence matrix Interview questions Selection rubricMeasurement reconciliation
ROAS vs. Blended MER Reconcile platform-reported efficiency with total revenue and total marketing investment.
Metric definitions Reconciliation sheet Decision rulesProfitability diagnosis
DTC Profitability Audit: Revenue-Leak Workbook Trace leakage across acquisition, discounting, returns, fulfillment, retention, fees, and inventory.
Leak register Contribution bridge 90-day priority mapFee-model calculator
What Performance-Based Growth Agencies Cost Model total partner cost under retainer, spend-percentage, project, hybrid, and KPI-gated structures.
Cost calculator Scenario comparison Buyer checklistUnit economics
CLV:CAC at 2–3x: What to Diagnose Before Scaling Determine whether the constraint is margin, payback, retention, cohort quality, or measurement—not merely CAC.
Diagnostic tree Sensitivity table Scale gatesBeauty retention
Beauty Repeat Purchase / Lifecycle Economics Model replenishment, second-order timing, sampling, subscriptions, and contribution by lifecycle cohort.
Cohort worksheet Lifecycle map Test backlogBeauty CMO CFO
Check fit & unlock Working-capital growth
Inventory-Aware Media Planning Allocate media with SKU margin, weeks of cover, sell-through, replenishment risk, and returns in view.
SKU decision grid Budget rules Weekly control roomFashion Beauty CMO CFO
Check fit & unlock Governance
Agency Fee Alignment and Board-Level Accountability Define metric ownership, baseline governance, review cadence, exceptions, and compensation gates.
Governance charter RACI matrix Quarterly agendaCFO CMO Executive Team
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